With the launch of DP Ten, Dr Pepper makes its first appearance in the top 20 since the introduction of the Social Business Index in The Atlantic Wire. The reason may be attributed to the controversy innate to the campaign. The new "not for women" Dr. Pepper has stirred up skeptic since the company announced it back in February, but the official release sent people to watch the commercials and comment on YouTube and share their opinions regarding the direction. DPSG has continued to rise from #19 two weeks ago, to #16.
Read Article Here:
Tuesday, October 25, 2011
Tuesday, October 18, 2011
Dr Pepper Ten: The Buzz
A lot of chatter has come within just one week of the DP Ten national launch. From GOOD magazine to the Early Show to AdWeek, DP Ten is getting the well deserved buzz.
Provided below are a few of the most high profile articles and news coverage of the spot:
Best of the Best:
Provided below are a few of the most high profile articles and news coverage of the spot:
Best of the Best:
Subscribe to:
Posts (Atom)