Dr Pepper Ten - The Week's Top Twenty in Social Media

With the launch of DP Ten, Dr Pepper makes its first appearance in the top 20 since the introduction of the Social Business Index in The Atlantic Wire. The reason may be attributed to the controversy innate to the campaign. The new "not for women" Dr. Pepper has stirred up skeptic since the company announced it back in February, but the official release sent people to watch the commercials and comment on YouTube and share their opinions regarding the direction. DPSG has continued to rise from #19 two weeks ago, to #16.

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