Twitter has gone through a whole lot of corporate turmoil in the past couple years — Ev out! Dick up! Jack back! — but at least one part of the company’s path has remained consistent: After trying to avoid becoming an ad-supported media company, it’s now embracing the idea with gusto.
So Twitter.com’s new overhaul may indeed make it easier and faster for users, as Liz Gannes reported this afternoon. But it’s also much more inviting to advertisers — the logical next step as the company tries to make Twitter more of a “consumption environment.”
There are two different things going on here: Twitter is making its basic site more attractive and engaging by making it easier to view things like embedded videos. And it has created “brand pages” for advertisers, where they can have a lot more control over what users see.
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