The PepsiCO Family has Added Three Drinks to its Billion Dollar Sales Club

Diet Mountain Dew, Brisk tea, Starbucks beverages cross billion dollar sales mark.

The beverage and food giant said Thursday that Diet Mountain Dew, Brisk tea and the Starbucks ready-to-drink beverages it distributes now have annual sales of more than $1 billion annually. The milestone brings the number of billion-dollar brands at PepsiCo, which includes food products such as Cheetos and Lay's potato chips, to 22.

The Purchase, N.Y., company -- the main rival to Atlanta-based Coca-Cola -- said it has has doubled the size of its billion-dollar brand portfolio since 2000, adding five new billion-dollar brands over the past five years.

“Our ability to accelerate the growth of our billion-dollar brand portfolio with Diet Mountain Dew, Brisk and Starbucks reflects the success of our product marketing and innovation initiatives, the strength of our joint venture partnerships and the power of our distribution systems," the company's Chairwoman and Chief Executive Officer Indra K. Nooyi said in a release announcing the numbers.

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Redesign the Iconic Green Heineken Bottle

The window is drawing to a close for designers to submit their proposals for the Heineken Limited Edition Design Challenge. Open until 31 January, the competition asks creatives to submit original work that reflects the way people will be connecting over the next 140 years. As an added twist, all redesigns must be submitted in pairs, with the Heineken Limited Edition Facebook page serving as a medium for artists to find like-minded partners. With thousands of people already connected, the challenge has pulled a substantial international and multicultural crowd with some exciting new looks at the classic green bottle.

Read Full Article Here and check out some of the other cool designs

Coca-Cola Polar Bears Will Watch, React to Superbowl In Real Time

In an ambitious bid to dominate social media conversations around the Super Bowl, Coca-Cola is rolling out a campaign in which its polar bear mascots will react in real time to the big game, even the ads.

The two animated bears, one sporting a red scarf signaling his support of the New York Giants, the other wearing a blue and grey scarf for the New England Patriots, will be featured in a microsite, CokePolarBowl.com, that will show their reactions to the game. If the Patriots score a touchdown, for instance, the Patriots bear might raise his hands for the touchdown sign, while the Giants bear will hold his head in his hands.

The bears’ reactions, manipulated by two employees at Coke ad agency Wieden + Kennedy, will be done on the fly. Even a TV spot running during the game will be updated depending on who is winning. Called “Catch,” the ad will show a bear leaving the ice cave to seek a break in the tension with a Coke before starting an impromptu football game on the ice.

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Pepsi MAX Video Contest Seeks Passionate Fans

A new “Pepsi MAX for Life” video contest will reward two winners with just that: lifetime supplies of the soft drink.

The brand describes the contest as a nationwide search for its most passionate fans.

To enter, people need to “like” the brand’s Facebook page, fill out an application, and upload an English-language video of up to 60 seconds in length that demonstrates why they deserve to win a lifetime supply of the soft drink (one 12-pack every two weeks).

The contest is open to U.S. residents 18 and older, limited to one entry per person. Entries are being accepted from Jan. 13 through Feb. 13.

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Nestea to Change Hands While Coke Grows FUZE

The Coca-Cola Co. and Nestle have confirmed that Beverage Partners Worldwide — their 20-year partnership marketing Nestea in the U.S. has been fundamentally altered to focus away from North America.

At the end of 2012, Nestle Waters North America will take over U.S. distribution responsibility for the Nestea brand, which has been sold by Coke since 1991. Coke has had a license agreement with Nestle for the brand since 2007. The brand has largely filled out the value-brand slot in the portfolio of tea offerings the company has provided to its distribution network and it will be replaced by a cold-fill brand extension of FUZE, which Coke bought from founder Lance Collins in 2007.

Coke’s other tea offerings include Honest Tea, an organic, premium brand it purchased last year from founder Seth Goldman, and Gold Peak, an internally-developed line of sweet teas that also have premium pricing although more of a mainstream feel. Other Coke tea offerings include Peace Tea, which it distributes on behalf of Monster Beverage Corp. (until recently Hansen’s Natural Beverage Corp.) and smaller brand Sokenbicha, which like Honest Tea is under the aegis of Coke’s Venturing and Emerging Brands Group.

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Dr Pepper 10 hits Adult Swim and Conan O'brien

Dr Pepper 10 has infiltrated pop-culture. With it's "not for women" approach, only the manliest of men dare to consume. Below are two videos from the past week, one touches on the the type of men that enjoy Dr Pepper 10 and the other makes you prove how manly you are using the "taste-osterone" scale.

Take a look for yourself.

EDIT: Since this morning after this post, the video for Adult Swim has been taken down or made private. Hopefully it resurfaces and can be re-posted. I will update once a new video can be found.

Dr Pepper 10 on Adult Swim.


Dr. Pepper 10 from FIELDWORK on Vimeo.

Conan dares Andy to take on the Dr Pepper 10 "taste-osterone" challenge.

It's Different on the Mountain, Mt Dew displays Tarp Surfing in new spot

Name of Company/Competitor: Mountain Dew

Name of Campaign/Spot: It's Different on the Mountain: Waves    
Date Launched: 12/10/11

Description: Featuring the pioneers of tarp surfing doing their thing at the 605 Bank in Norwalk, CA.
Media Details: TV

Notable Stats: 116,423 views on YouTube since launch

Notable Articles: Soaring Simulated Surf Found in Mountain Dew Waves Commercial

To Promote Brisk Tea, Pepsi Enlists the Aid of Yoda

Name of Company/Competitor: Brisk
Name of Campaign/Spot: Brisk Star Wars: Yoda vs Dark Maul  
Date Launched: 1/4/12
Description: Yoda and Dark Maul meet in a showdown only Dark Maul is acting very uncordinated. Is finally crushed by Brisk vending machine. Yoda says "That's Brisk baby!"
Media Details: TV

Notable Stats: 638,000 views in two weeks on YouTube
Notable Articles: To Promote Brisk Tea, Pepsi Enlists the Aid of Yoda

Sofia Vergara in new Diet Pepsi ads

Name of Company/Competitor: Diet Pepsi
Name of Campaign/Spot: Diet Pepsi: Dance   
Date Launched: 1/12/12
Description: Sofia Vergara stars in a new Diet Pepsi spot proving once again that whatever Lola wants, Lola gets. Sofia must think on her feet, using her wit and charm to dance her way across a crowded Miami club to reach her goal -- a refreshing can of Diet Pepsi.
Media Details: TV



Notable statistics: 87,000 views in one week
Notable news: Sultry Vergara ditches Becks in Pepsi Ad

Always One of A Kind! New Year, New Campaign

If you're unique, Dr Pepper is the mass-produced beverage for you.

So says the brand in a new campaign from Deutsch/LA titled "Always One of a Kind." The centerpiece spot starts off somber, opening on a regular guy in a regular suit stepping off a train into a crowd of commuters. But wait! He's drinking a Dr Pepper. He's no faceless corporate cog. Cracking a smile, he doffs his drab-gray jacket and blue oxford, Clark Kent style, to reveal a T-shirt with "I'm a One of a Kind" printed across its front in the brand's trademark white-on-maroon colors. Our hero struts off, a new bounce in his step, as a processional of other bold personalities takes shape behind him, each sporting a T-shirt that declares a salient fact about its wearer.

Read the full article here

Other articles and reaction from the industry and fans.

Dr Pepper Facebook page surpasses 11 million fans.

"Always One of a Kind" get's 91,000 views on YouTube in 7 days.

Twitter reaction with the #ImA hashtag

Via AgencySpy - Dr. Pepper Celebrates Individuality with T-Shirt Uniform

From Deutsch LA comes the above TV spot for Dr. Pepper, set to debut during the BCS National Championship game tonight. As college football fans know, it’s a funny coincidence that tonight’s game will be anything but “one of a kind,” as the two teams playing already met once before in the regular season (with LSU beating Alabama 9-6 in overtime).

Read full article here

Via The New York Times - Diet Pepsi and Dr Pepper Roll Out Aggressive New Campaigns

The soft-drink category is one of the most competitive in marketing, and the major players in the industry are wasting no time in wooing consumers in the new year.

The Dr Pepper Snapple Group is bringing out a new campaign for its flagship soft drink, Dr Pepper, that is evocative of the bouncy “Be a Pepper” ads of the 1970s.

Read full article here

Via RBR - Dr Pepper launches "Always One of a Kind" campaign

Dr Pepper is giving a nod to its 125-year heritage with the debut of its “Always One of a Kind” effort. The new TV commercial, via Deutsch LA, debuted on 1/9 on ESPN during the BCS National Championship Game and continues in March on ABC, CW, FOX, NBC and cable channels.

The spot features people who are confidently and proudly revealing interesting traits that make them one of a kind. The commercial also features a cover of Sammy Davis Jr.’s “I’ve Gotta Be Me”.

Read full article here

Watch full spot below!