Diet Mountain Dew, Brisk tea, Starbucks beverages cross billion dollar sales mark.
The beverage and food giant said Thursday that Diet Mountain Dew, Brisk tea and the Starbucks ready-to-drink beverages it distributes now have annual sales of more than $1 billion annually. The milestone brings the number of billion-dollar brands at PepsiCo, which includes food products such as Cheetos and Lay's potato chips, to 22.
The Purchase, N.Y., company -- the main rival to Atlanta-based Coca-Cola -- said it has has doubled the size of its billion-dollar brand portfolio since 2000, adding five new billion-dollar brands over the past five years.
“Our ability to accelerate the growth of our billion-dollar brand portfolio with Diet Mountain Dew, Brisk and Starbucks reflects the success of our product marketing and innovation initiatives, the strength of our joint venture partnerships and the power of our distribution systems," the company's Chairwoman and Chief Executive Officer Indra K. Nooyi said in a release announcing the numbers.
The Purchase, N.Y., company -- the main rival to Atlanta-based Coca-Cola -- said it has has doubled the size of its billion-dollar brand portfolio since 2000, adding five new billion-dollar brands over the past five years.
“Our ability to accelerate the growth of our billion-dollar brand portfolio with Diet Mountain Dew, Brisk and Starbucks reflects the success of our product marketing and innovation initiatives, the strength of our joint venture partnerships and the power of our distribution systems," the company's Chairwoman and Chief Executive Officer Indra K. Nooyi said in a release announcing the numbers.
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