Name of Company/Competitor: Coca-Cola
Name of Campaign/Spot: Superstition / Catch / Argh
Date Launched: 2/5/12
Description: The polar bears react live to the Super Bowl during commercial breaks. All three aired during the big game.
Media Details: TV
Superstition
Catch
Argh
Further Reading: Super Bowl Polar Bears Draw Bigger Crowds Than Expected
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