Penn and DASANI have partnered up and have created a limited edition tennis ball pack just in time for the summer. The pack includes six containers of Penn’s America’s #1 Selling Championship tennis balls and a co-branded DASANI/Penn cooler made of recycled materials, perfect for holding DASANI water bottles while on the tennis court.
The tennis ball pack also includes discount coupons for DASANI water and DASANI DROPS flavor enhancers. Penn and DASANI teamed up after finding they attracted similar consumers and shared similar sustainability initiatives. DASANI uses PlantBottle® packaging made from up to 30% plant-based material, which replaces some of the non-renewable petroleum or fossil-based resources used in conventional PET plastic. PlantBottle® packaging, which is 100% recyclable, helps conserve our world’s precious resources. DASANI also encourages people to recycle and when doing so, twist their bottles down to half of their size to help reduce overflowing recycling bins.
When people “Twist, Recycle, Repeat,” recycled PET plastic bottles can be repurposed to produce products like T-shirts, coolers and even new bottles. Penn’s “Keep It In Play” green initiative has led the way in the tennis industry for recyclable tennis ball containers (tubes). Penn’s PET (Polyethylene terephthalate) tubes are made from 80% recycled materials, with 40% being post-consumer. They also use less material than their competitors at only 23 grams for the finished tube (18% lighter than the nearest competitor).
Along with the tube itself, Penn also prides itself with using 35% recycled materials in their lids, 20% recycled materials in their master cartons and 10% materials in their rubber cores of the tennis balls. Penn consumers are encouraged to “Keep It In Play” by recycling their tennis ball tubes.
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