The can is also taller and slimmer than regular soda cans -- part of the brand's "Sleek" can line -- and was designed by design company Turner Duckworth. The can will arrive on shelves in October.
Friday, September 20, 2013
Turner Duckworth-Designed Can Features the Singer's Signature
via creativity-online.com
23-year-old superstar Taylor Swift recently signed a deal with Diet Coke for a series of branding initiative, including a television
spot. Now, the brand launches a limited-edition Diet Coke can featuring
the signature of Ms. Swift, with a handwritten quote adorning it -- "If
you're lucky enough to be different, don't ever change."
The can is also taller and slimmer than regular soda cans -- part of the brand's "Sleek" can line -- and was designed by design company Turner Duckworth. The can will arrive on shelves in October.
The can is also taller and slimmer than regular soda cans -- part of the brand's "Sleek" can line -- and was designed by design company Turner Duckworth. The can will arrive on shelves in October.
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