Pure Leaf Launches Super-Premium “House Collection”

via bevnet

PURCHASE, N.Y., Feb. 1, 2016 /PRNewswire/ — Pure Leaf® Iced Tea, a product of The Pepsi Lipton Tea Partnership, announced today the launch of Pure Leaf Tea House Collection, a super-premium line of the finest organic tea leaves brewed with fruits and herbs, for exciting aromas and layered flavors for pure refreshment. In addition to Pure Leaf Tea House Collection, the brand is building on the popularity of its Unsweetened Iced Tea by launching two new flavors – Unsweetened Black Tea with Lemon, and Unsweetened Green Tea – giving consumers more zero-calorie options that don’t sacrifice on great taste.

“Our robust tea expertise allows us to come to market with innovations that truly meet consumer demand,” said Kathy Kennedy, Director of Marketing, Pure Leaf. Whether it is expanding flavors in our already popular unsweetened iced tea line, or delighting consumers with expertly crafted organic blends for Tea HouseCollection, our passion for realness will continue to extend to everything we do.”

PURE LEAF TEA HOUSE COLLECTION BRINGS A TEA HOUSE EXPERIENCE ANYTIME WITH THE TWIST OF A CAP

An expertly crafted blend pairing nuanced notes of the world’s best organic loose tea leaves with a hint of their perfect fruit or herb companion, Pure Leaf Tea House Collection is available in three unique flavors: Organic Black Tea with a hint of Sicilian Lemon & Honeysuckle, Organic Black Tea with a hint of Wild Blackberry & Sage, and Organic Green Tea with a hint of Fuji Apple & Ginger.

USDA organic and Rainforest Alliance Certified, Pure Leaf Tea House Collection is available in 14oz, signature glass bottles (90 calories a bottle made with organic cane sugar) in select markets nationwide, including Boston, New York, Philadelphia,Chicago,Minneapolis, Denver, Las Vegas, Portland, Seattle, San Francisco, Los Angeles and San Diego.

PURE LEAF TEA HOUSE COLLECTION AT MODERNISM WEEK

Pure Leaf will celebrate the launch of Pure Leaf Tea House Collection at Modernism Week, an annual 11-day event that lauds midcentury modern design, architecture, art, fashion and culture. Positioned among some of the most artfully crafted midcentury architecture in the world, Pure Leaf Tea House Collection will be available to the more than 60,000 attendees. Additionally, the brand will unveil a tea-forward collaboration with Modernism Week Show House designer Christopher Kennedy on the grounds of the Christopher Kennedy Compound. The collaboration takes the form of a modern tea house set against the backdrop of the San Jacinto Mountains, providing a space for heightening senses and elevating enjoyment—everything the Pure Leaf Tea House Collection is all about.

Modernism Week takes place in the greater Palm Springs area of California onFebruary 11-21.

PURE LEAF REAL-BREWED UNSWEETENED ICED TEA

As consumers look for taste preferences that fit their lifestyle, Pure Leaf has expanded the current unsweetened iced tea offering to include additional flavors: Unsweetened Black Tea with Lemon, and Unsweetened Green Tea. These teas are 0 calories per bottle, and provide flavor without compromise on tea taste or calories.

To learn more about Pure Leaf Tea House Collection and the Pure Leaf Real-Brewed Unsweetened line, visit www.pureleaf.com.

As Tea's Popularity Grows, Pure Leaf's First Ad Plays Up Authenticity

via AdWeek

As consumer interest in tea grows—four out of five U.S. consumers drink tea,according to the Tea Council of the USA—brands like PepsiCo and Unilever's Pure Leaf have a big opportunity to drive awareness. And that's what Pure Leaf is doing, with the debut of its first television spot on Monday. 

The new ad, by the brand's creative shop Anomaly, is part of a push by Pure Leaf to highlight its product as "real, leaf-brewed tea" compared to competitors who add "unnecessary ingredients." 

"We re-launched the Pure Leaf brand in 2012, and we've seen significant growth since then," said Linda Bethea, senior director of marketing for the Pepsi Lipton Tea Partnership. "The tea category has been growing, and we know there's a huge consumer trend for realness and authenticity, and that's exactly what Pure Leaf is offering." 

That growth, according to Beverage Digest data, shows bottled and canned teas up 3.5 percent in the past year. PepsiCo, with brands like Lipton and Brisk as well as Pure Leaf, has a 40 percent share of the category, up 7.9 percent from 2013. 

The Pure Leaf ad was designed to showcase how the brand grows its leaves and brews its tea through the journey of one individual leaf in 15- and 30-second spots. The campaign also includes print and digital, and the brand has a redesigned website. 

Pure Leaf is also partnering with Top Chef judge Gail Simmons, who has created recipes to go along with the tea. 

Check out the spot.