Watch the First Episode of 7UP and Tiesto's DJ Talent Show, Your Shot USA

via Dancing Astronaut

As one of 7UP’s freshest faces, Tiësto has been particularly active in helping the soft drink brand more effectively connect with millennials and electronic music. Last year, Tijs’ involvement came in the form of 7Up’s yearlong #7x7Up project – a series of seven experiences at festivals and other events featuring seven different artists. Today, the Dutch icon’s latest work with the brand and Your Shot USA – a 10-episode web series that follows 30 DJ hopefuls – launches on VEVO.

Your Shot, backed by 7Up, is an eight-week competition whose goal is to uncover the country’s next generation of talent. Of thousands who entered, only thirty applicants will be chosen to train at the Your Shot Academy in LA, where they will prepare to perform at a Los Angeles Showcase before a panel of industry professionals and Tiësto himself. The remaining six contestants will then travel to Las Vegas to be taken under his wing, with the winner taking the opening slot for Tijs at Hakkasan nightclub.

Each Monday, Your Shot will release a new episode zooming into the lives of each contestant, showcasing the trials and tribulations of becoming a household name.

Tiesto Partners With 7UP to Give Aspiring Artists a "Shot" at Stardom

via Your EDM

esto has partnered with 7up to give new artists a chance in the limelight. The only catch? You don’t actually have to be a DJ.

The Australian DJ competition, Your Shot, is making an expansion to the United States and over the next year will follow 30 artists as they train, practice and compete for the chance to play at next year’s Ultra Music Festival.

When announcing the event exclusively through Billboard, Tiesto explained the concept of the show:

“It takes the idea of the DJ competition and turns it on its head. This contest really provides aspiring DJs with an opportunity to realize their dreams. Many times people don’t know how or where to get started with DJ’ing, but the great thing about Your Shot is that, win or lose, they get a platform to learn, grow and achieve great things as long as they are focused and dedicated.” -Tiesto

While in theory the show seems like a great platform, the fact that no previous experience is required makes the concept hard to swallow. Instead of focusing on already working artists, the show will take an American Idol approach and risks being more about personalities, not musical skills.

Only time will tell if this show will have a real impact on an artist’s career. You can check out the trailer here: Your Shot USA