A mouth-watering, fresh and natural re-branding for Honest Tea

via The Dieline

Honest Tea

March 17, 2015

A mouth-watering, fresh and natural re-branding for Honest Tea by Beardwood & Co.. Honest Tea is known and loved by an army of health-conscious, natural tea drinkers, but non-users saw the brand as too serious and less flavorful than the bevy of new tea competitors coming to market. Hence, the opportunity of appealing to a broader range of consumers- while staying true to its roots- became the key driver in the brief from Coca-Cola (owner of Honest Tea) to Beardwood & Co. 

“We redrew the logo in a friendlier font to help the brand feel more approachable, and embellished it with a small leaf sign-off. We also moved the tagline to the top of the bottle for greater emphasis: "Just a Tad Sweet" has always been the Honest Tea reason-for-being that differentiates the brand from its sugar-loaded competition. Hyper-real imagery highlights the organic, fresh ingredients and adds mouth-watering appetite appeal. Elements of the imagery break out of the T shape to add dimensionality and dynamism.” comments the agency. 

The final design grabs attention on shelf, highlights flavor appeal and differentiation, and reinforces the brand mantras. The consistent T shape with two leaves is an iconic element across all products, reinforcing the natural essence of the brand. 

Your can of Coke is set to look very different soon

via Entertainment

Coca Cola are launching new designs for all the drinks in their brand, from Coke Zero to the classic Coca Cola. 

The redesign is aimed at unifying all the beverages under a single brand identity, which can be pretty clearly seen in the iconic red packaging that all the cans display, while still stating which variation they are on the bottom of the can. 

The design will be launched in Spain, and according to their website, both bottles and cans will be changed to reflect this new design, and the various different cokes that you know and love will be easily distinguishable thanks to the description and the colour coding on the lower half of the label. 

They added the marketing may also change to be a bit more unified with the main Coke brand, and if the redesign there proves popular with consumer, it could be rolled out globally as early as this summer.