Coca-Cola - Sleepwalker

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Sleepwalker

·         Date Launched: 2/3/2010

·         Description: In Sleepwalker, a sleeping man rises and goes on a sleepwalking safari across the African savanna. Pulled subconsciously by his thirst, he shows its worth braving the teeth, trunks and jaws of the African night to enjoy an ice-cold Coke. The commercial was first shown during 2010's Super Bowl XLIV

·         Media Details: TV

Coca-Cola - Hard Times

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Hard Times

·         Date Launched: 2/3/2010

·         Description:Hard Times features a variety of characters from The Simpsons, most notably greedy billionaire C. Montgomery Burns. As Mr. Burns faces the loss of his fortune and worldly belongings, he learns to appreciate life's simple pleasures like friends and family. The commercial was first shown during 2010's Super Bowl XLIV (44) 2010.

·         Media Details: TV

Diet Coke - Heart Health

·         Name of Company/Competitor: Coke Zero

·         Name of Campaign/Spot: Heart Health

·         Date Launched:2/2/2010

·         Description:A crumpled heart gfx is shown with an animated human figure climbing up the side of the heart. The heart begins to grown and the figure falls off, runs around, climbs a ladder and stands on top of the new heart. Join Diet Coke in supporting programs to raise awareness of heart heath. Learn more at dietcoke.com  

·         Media Details: TV

Mountain Dew - Dew Runners

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: DewRunners

·         Date Launched: 2/1/2011

·         Description: Back by popular Dew-mand, Mountain Dew will be presenting their special limited time only bottles of soda that the consumers loved. These bottles will only be available for 8 weeks until the next exclusive drink is introduced. Following them on Twitter could earn people in 9 cities an exclusive first taste. Also on Facebook fans are able to vote for what the new Diet Mountain Dew will be, Voltage (Raspberry Citrus Diet) or Supernova (Stawberry Melon Diet).

·         Media Details: Online, http://www.facebook.com/mountaindew?sk=app_6009294086

Coca-Cola - Refresh on the Coca-Cola Side of Life

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Refresh on the Coca-Cola Side of Life

·         Date Launched:1/29/2010

·         Description: Each of these billboards display the strong appeal for Coca-Cola and how people will do anything to get it. 

·         Media Details: Billboard

Coke's New Bottle Is Part Plant

Under fire from environmentalists for using plastic bottles, Coca-Cola has developed a new environmentally friendly bottle made mainly out of sugar. Environmental groups say the Coke bottle now being introduced is a slight improvement over regular PET bottles, but they say it won't solve a bigger problem with plastic bottles: the fact that most consumers don't recycle them.

Read Article Here

Coca-Cola - Olympic Ceremony

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot:Olympic Ceremony

·         Date Launched:1/17/2010

·         Description: Uplifting moments presented by Coca Cola.Olympic rings seen with Montage of athletes seen during the medal winning performances during the 2010 Winter Olympics. Snowboarders, skiers, figure skaters, bob sled, hockey, speed skaters, and more seen. "[Coca Cola] is proud to celebrate the uplifting moments of the Olympic games."

·         Media Details:TV

Coca-Cola - Happiness Machine

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Happiness Machine

·         Date Launched: 1/12/2010

·         Description: There is a special Coke machine on a college campus to share a little happiness. A 21ish female puts money in a machine. Sodas keep falling down. Other people are shown getting sodas out of the machine. A hand reaches out and hands a 22ish girl flowers. A 21ish puts money in and a 6' super sub comes out. Other students help remove the sandwich and carry it away as people are laughing.  Where will happiness strike next? 

·         Media Details: Event, YouTube Channel

Coke Zero - POS Display

·         Name of Company/Competitor: Coke Zero

·         Name of Campaign/Spot: POS Display

·         Date Launched:1/1/2010

·         Description:Visible separation from other soda displays and resulting in a 13% sales increase for the product.

·         Media Details: POS Display

Coca-Cola - Happiness Ambassadors

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Happiness Ambassadors

·         Date Launched:1/1/2010

·         Description: Coca-cola sponsored what they are calling 'Happiness Ambassadors' to go out and discover examples of true happiness around the world. Their year long exploration took them to 184 different countries. These explorers were given this honor after competing as bloggers for the coveted position. During the adventure, the bloggers documented everything and added to their follower numbers.

·         Media Details: Stunt, Online (Facebook, Twitter, and Blogs), Read Article Here