Diet Pepsi - Yo Sumo

Name of Company/Competitor: Diet Pepsi
Name of Campaign/Spot: Yo Sumo (I count)
Date Launched: 3/21/2010
Type of Media: Online
Description: This online effort targeted young third generation Hispanics. The website Pepsiyosumo.com invited users to tell their stories and build a network within Diet Pepsi. Yo Sumo means 'I count'. Their slogan: 'Let's go beyond being counted and begin to count.'
Media Details: Website, Banner Ads, Billboards, http://www.pepsiyosumo.com/

Diet Coke - Stay Extraordinary

·         Name of Company/Competitor: Diet Coke

·         Name of Campaign/Spot: Man goes to party, woman does a fashion show

·         Date Launched: 3/7/2010

·         Description: City is shown at night. Show a man taking a Diet coke to a party, another is using a diet coke as inspiration for a mural. A woman is getting ready for a fashion show with a diet coke. A nurse is drinking a coke while working, and a film director take a sip before shooting an explosion. Beyonce gets out of a limo as paparazzi take pictures. Stay extraordinary.

·         Media Details: TV

Mountain Dew - Honor the Code

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: Honor the Code

·         Date Launched:3/6/2010

·         Description: Animated video game screens of soldiers in armor. Ground and air vehicles move over a desert. "Prepare to mobilize for the new Honor The Code promotion from Mountain Dew. A soldier jumps and grabs the hand of the soldier in orange. Five multicolored drinks are shown. Enter for your chance to win Halo Reach prizes starting September 5, 2010 at [HONORTHECODE.COM]. [HALO REACH] [XBOX 360]

·         Media Details: TV

Honest Tea Plans To Continue 'Guerilla' Marketing

Seth Goldman, who will remain at the helm of Honest Tea after it is acquired by Coca-Cola, said the brand will continue its marketing approach, which includes sampling events that generate media and social media attention. He said traditional media campaigns may make sense when the company is larger, but "we never had the comprehensive distribution needed to support big, traditional media campaigns, and our 'guerilla' approach has been very effective." 

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Diet Coke - YouTube Channel

·         Name of Company/Competitor: Diet Coke

·         Name of Campaign/Spot: Stay Extraordinary YouTube Channel

·         Date Launched: 2/23/2010

·         Description: Lots of Heart Healthy fact videos such as #16 commercial. Also, there are specific videos with facts about Hearts and with Heidi Klum as the sponsor.

·         Media Details: YouTube Channel

Coca-Cola - Around the World

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Around the World

·         Date Launched: 2/23/2010

·         Description: Camera goes around the world showing families enjoying a classic coca-cola with dinner.        

·         Media Details: TV

Diet Coke - Fit

·         Name of Company/Competitor: Diet Coke

·         Name of Campaign/Spot: Fit

·         Date Launched: 2/22/2010

·         Description: A figure notices his heart is looking deflated. After performing a few exercises his heart is inflated to look healthy. Diet Coke is making efforts to promote a healthy heart.

·         Media Details:TV

Pepsi Max - Asteroid

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: Asteroid

·         Date Launched: 2/17/2010

·         Description: A man tricks an entire bar into believing that the world is about to end. The girl is suddenly very attracted to the man and he succeeds in seducing her.

·         Media Details: TV

Coke Zero - Do Over

·         Name of Company/Competitor: Coke Zero

·         Name of Campaign/Spot: Do Over

·         Date Launched: 2/17/2010

·         Description: A man appears and says: 'It's 2010 already. Shouldn't we have time machines to fix our mistakes?' A man gets into a time machine and beings correcting his past mistakes. Since Coke Zero is made with real Coke taste, the future is limitless.

·         Media Details: TV

Coke Zero - It's Possible

·         Name of Company/Competitor: Coke Zero

·         Name of Campaign/Spot: It's Possible

·         Date Launched:2/13/2010

·         Description: Man appears and says: It's 2010, what happened to cloning ourselves? If we at Coke Zero can copy real coke taste with 0 calories, why can't you have more you? Clones come out and seranade a woman. Man talks again: We don't know how it would work, but we do know things can be cloned. I'm looking at you scientists. Real Coca Cola Taste And Zero Calories.

·         Media Details: TV