Mountain Dew - DEWmocracy

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: DEWmocracy

·         Date Launched: 4/21/2010

·         Description: The commercial compiles a compilation of fan made videos by those who helped create the three new flavors for Mountain Dew. There is a call to action for fans of the beverage to vote online for one of these new flavors to be sold.

·         Media Details: TV

Pepsi - Do Some Good

·         Name of Company/Competitor: Pepsi

·         Name of Campaign/Spot: Do Some Good

·         Date Launched: 4/15/2010

·         Description: The Pepsi Refresh Project encouraged others to get involved in their own community by making suggestions and volunteering for projects that united efforts to help others.

·         Media Details: Print, Billboard

Pepsi - Every Pepsi Refreshes the World

·         Name of Company/Competitor: Pepsi

·         Name of Campaign/Spot: Every Pepsi Refreshes the World

·         Date Launched:4/10/2010

·         Description: Pepsi drinkers and idealists around the world will put their passion projects online in hopes of having it voted on enough to get the project funded by Pepsi. These projects range from Health & Fitness, Arts & Culture, Food & Shelter, The Planet, Neighborhoods, and Education.

·         Media Details: Print

Pepsi - Every Pepsi Refreshes the World

·         Name of Company/Competitor: Pepsi

·         Name of Campaign/Spot: Every Pepsi Refreshes the World

·         Date Launched: 4/10/2010

·         Description: Men and Women of various nationalities, in their early 20's, share their ideas. With this split screen coming together for form images, Pepsi shows how everyone can come together and join the revolution. Millions of dollars are being given away for ideas that move the world forward.

·         Media Details: Experiential, TV, YouTube Channel

LIpton Iced Tea - Tokyo Dancing Hotel

·         Name of Company/Competitor: Lipton Iced Tea

·         Name of Campaign/Spot: Drink Positive

·         Date Launched: 3/22/2010

·         Description: Enjoy the natural Energy of Tea. Hugh Jackman takes a sip of Lipton and suddenly breaks into dancing throughout the Hotel.

·         Media Details: International TV

Coke Zero - Fannovations

·         Name of Company/Competitor: Coke Zero

·         Name of Campaign/Spot: Fannovations

·         Date Launched: 3/21/2010

·         Description: A man walks through a crowd of West Virgina fans asking why here has not been any innovations for fans when Coke has created a zero calorie drink with an amazing taste.

·         Media Details: TV

Diet Pepsi - Yo Sumo

Name of Company/Competitor: Diet Pepsi
Name of Campaign/Spot: Yo Sumo (I count)
Date Launched: 3/21/2010
Type of Media: Online
Description: This online effort targeted young third generation Hispanics. The website Pepsiyosumo.com invited users to tell their stories and build a network within Diet Pepsi. Yo Sumo means 'I count'. Their slogan: 'Let's go beyond being counted and begin to count.'
Media Details: Website, Banner Ads, Billboards, http://www.pepsiyosumo.com/

Diet Coke - Stay Extraordinary

·         Name of Company/Competitor: Diet Coke

·         Name of Campaign/Spot: Man goes to party, woman does a fashion show

·         Date Launched: 3/7/2010

·         Description: City is shown at night. Show a man taking a Diet coke to a party, another is using a diet coke as inspiration for a mural. A woman is getting ready for a fashion show with a diet coke. A nurse is drinking a coke while working, and a film director take a sip before shooting an explosion. Beyonce gets out of a limo as paparazzi take pictures. Stay extraordinary.

·         Media Details: TV

Mountain Dew - Honor the Code

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: Honor the Code

·         Date Launched:3/6/2010

·         Description: Animated video game screens of soldiers in armor. Ground and air vehicles move over a desert. "Prepare to mobilize for the new Honor The Code promotion from Mountain Dew. A soldier jumps and grabs the hand of the soldier in orange. Five multicolored drinks are shown. Enter for your chance to win Halo Reach prizes starting September 5, 2010 at [HONORTHECODE.COM]. [HALO REACH] [XBOX 360]

·         Media Details: TV

Honest Tea Plans To Continue 'Guerilla' Marketing

Seth Goldman, who will remain at the helm of Honest Tea after it is acquired by Coca-Cola, said the brand will continue its marketing approach, which includes sampling events that generate media and social media attention. He said traditional media campaigns may make sense when the company is larger, but "we never had the comprehensive distribution needed to support big, traditional media campaigns, and our 'guerilla' approach has been very effective." 

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