Diet Coke - Stay Extraordinary

·         Name of Company/Competitor: Diet Coke

·         Name of Campaign/Spot: Stay Extraordinary

·         Date Launched:1/6/2011

·         Description: Emphasizing that Diet Coke is for those who are as unique and special as Diet Coke.

·         Media Details: Billboard

Pepsi Max - Crash the Superbowl

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: Crash the Superbowl

·         Date Launched:1/5/2011

·         Description: Pepsi Max fans are able to compete for the chance to get their fan made advertisement on the Superbowl. The winners get a huge pay day and the glory of beating out millions of other competitors.

·         Media Details: Print

Pepsi Max - Combine

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: Combine

·         Date Launched: 1/3/2011

·         Description: Sports commentators discuss the qualities of Pepsi Max and praise it as the potential pick for the Official Drink of the NFL. It is able to play both the Zero Calorie and Big Taste field.

·         Media Details: TV

Pepsi Max - Draft

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: Draft

·         Date Launched:1/3/2011

·         Description: In similar fashion to the NFL Draft, Pepsi claims the position as the Draft choice for Official Softdrink of the NFL. 

·         Media Details: TV

Lipton Brisk Iced Tea - Ozzie Ozbourn

·         Name of Company/Competitor: Lipton Brisk Iced Tea

·         Name of Campaign/Spot: How to have a normal day with Ozzie Ozbourn

·         Date Launched:12/27/2010

·         Description:Claymation puppet of Ozzy Ozbourne talks about how to be a normal person and then goes through his life. He is promoting the Brisk Stories online campaign.

·         Media Details:YouTube Channel

Lipton Brisk Iced Tea - Danny Trejo

·         Name of Company/Competitor: Lipton Brisk Iced Tea

·         Name of Campaign/Spot: Machete Summary with Danny Trejo

·         Date Launched: 12/27/2010

·         Description: Danny Trejo takes us through his movie and his brisk story as an animated character.

·         Media Details: YouTube Channel

Mountain Dew - It's Different on the Mountain

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: It's Different on the Mountain

·         Date Launched:12/21/2010

·         Description: Jay Raps for a crowd and says the whole world disappears when he ryhmes. The world is different on the mountain.

·         Media Details: YouTube Channel

Book of Tens: Social-Media Campaigns We Liked

From’s Pepsi’s refresh project to Heinz’s Facebook product design, AdAge provides its list of top social-media campaigns from 2010.

Read Article Here

Mountain Dew - It's Different on the Mountain

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: It's Different on the Mountain

·         Date Launched:12/10/2010

·         Description: There is a man boarding on simulated waves. Aerial view of a large canvas that reads: [WAVES ARE DIFFERENT ON THE MOUNTAIN]. [IT'S DIFFERENT ON THE MOUNTAIN].                    

·         Media Details: TV

Coca-Cola - Christmas

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Christmas

·         Date Launched:12/4/2010

·         Description: A depressing scene turns into a happiness celebration once Santa opens a Coke and shakes his snow globe. The characters that live in that city are suddenly brought together in joy and Christmas celebration.

·         Media Details: TV