Coca-Cola will today reveal that it achieved a target to make a quarter of its plastic drink bottles from recycled materials during the Olympic Games, despite drastically overestimating how much waste visitors would discard for recycling at the venues.
As part of its plans to leave a lasting legacy on the Games, Coke invested £15m in a joint venture recycling facility with ECO Plastics, and pledged to fast-track the processing of every bottle thrown into recycling bins at Games venues, turning them into new bottles within six weeks of being thrown away.
The company had expected to process 20 million drinks bottles collected at Games venues, allowing for the creation of 80 million new plastic bottles each containing 25 per cent rPEt (recycled polyethylene terephthalate).
But the company found visitors recycled half as many bottles as expected, as many people took them home and others mistakenly threw plastic bottles in rubbish bins that were sent to landfill.
Coca-Cola sold 17 million bottles at Games venues, and collected 10.5 million for recycling. As a result, it was able to create 42 million green bottles during the Olympics, avoiding 290 tonnes of waste to landfill and saving an estimated 310 tonnes of carbon.
Speaking to BusinessGreen, Katherine Symonds, Coca Cola's head of sustainable Games team, explained it had overestimated the number of bottles that would be available for recycling, but nevertheless achieved its ambition of including 25 per cent rPET in its new bottles.
"There is no dress rehearsal for an event like the Games so our estimates were always just that," she said.
One problem, swiftly corrected by the London Organising Committee (LOCOG), was that Coke stuck pictures of its bottles on both recycling and rubbish bins. As a result some visitors thought both bins were meant for recycling.
Coca-Cola maintains that it would not have been able to find enough quality rPET to meet the 25 per cent target without investing in the new recycling venture Continuum with ECOPlastics.
The plant in Lincolnshire, promises to turn old plastic into new bottles in less than six weeks, and more than doubled the amount of bottle-grade rPET made in the UK.
The six week target was also promoted to raise consumer confidence about the benefits of recycling, and overcome the belief that some waste sent for recycling ends up in landfill.
"People's perceptions have been the real challenge with recycling recently," said Symonds. "Horizon and Panorama have done awful TV programmes about things ending up in landfill or being shipped to Asia.
"A lot does get recycled and shipped to Asia, but this is a way of reassuring people that it can be done and it is being done.
"Before Continuum was built, two thirds of plastic waste was being shipped overseas to be recycled now only one third is going overseas. When a trusted brand like Coke comes forward and says 'leave it to us, we've got it under control', and then its back on the shelf within six weeks, it gives people a great sense of reassurance."
Source
Monday, October 1, 2012
Friday, September 28, 2012
Coke racing Pepsi to release stevia-sweetened cola
PepsiCo Inc. (NYSE: PEP) is launching a reduced-calorie soda in Australia that uses stevia, marking the first time the beverage maker is using the natural sweetener in its namesake cola, reports The Associated Press.
The world's No. 2 soda company says that Pepsi Next in Australia has 30 percent fewer calories than regular Pepsi.
The rollout follows the launch of Pepsi Next in the U.S. earlier this year. Rather than stevia, that cola has a mix of artificial sweeteners and high fructose corn syrup. The beverage has about half the calories of a regular Pepsi, at 60 calories per can.
As reported previously in the Atlanta Business Chronicle, Atlanta-based The Coca-Cola Co., (NYSE: KO) and New York- based Pepsi, are racing to find the elusive soft drink ‘sweet spot’: a soft drink with no calories, no artificial sweeteners and no funny aftertaste.
Such a combination - the companies hope - would silence health concerns about soda and reverse the decline in consumption of carbonated drinks, an NBC News report said in July, adding that such a formula could still be years away.
NBC said that a natural sweetener getting major attention is stevia.
The product is used in orange juice and bottled teas, but stevia’s aftertaste is harder to hide in colas, the network explained.
Coca-Cola told NBC it is testing additional drinks that use stevia and other natural sweeteners, but declined to give details.
Source
The world's No. 2 soda company says that Pepsi Next in Australia has 30 percent fewer calories than regular Pepsi.
The rollout follows the launch of Pepsi Next in the U.S. earlier this year. Rather than stevia, that cola has a mix of artificial sweeteners and high fructose corn syrup. The beverage has about half the calories of a regular Pepsi, at 60 calories per can.
As reported previously in the Atlanta Business Chronicle, Atlanta-based The Coca-Cola Co., (NYSE: KO) and New York- based Pepsi, are racing to find the elusive soft drink ‘sweet spot’: a soft drink with no calories, no artificial sweeteners and no funny aftertaste.
Such a combination - the companies hope - would silence health concerns about soda and reverse the decline in consumption of carbonated drinks, an NBC News report said in July, adding that such a formula could still be years away.
NBC said that a natural sweetener getting major attention is stevia.
The product is used in orange juice and bottled teas, but stevia’s aftertaste is harder to hide in colas, the network explained.
Coca-Cola told NBC it is testing additional drinks that use stevia and other natural sweeteners, but declined to give details.
Source
Thursday, September 27, 2012
Mountain Dew and Lil Wayne unveil DEWeezy Skatepark in New Orleans
Today, Mountain Dew and Grammy Award winning recording artist Lil Wayne will host a VIP ceremony to officially cut the ribbon on a brand new skatepark in New Orleans’ Ninth Ward district, a key component of the partnership known as the DEWeezy project which was announced in March 2012.
“We’re very excited to be a part of the rejuvenation of the Ninth Ward community,” said Brett O’Brien, Mountain Dew’s VP of Marketing. “This is a great way for local residents to connect, challenge themselves and ultimately enjoy their surroundings even more – while celebrating skate culture. I’d personally like to thank Lil Wayne, California Skateparks and Make It Right Foundation for aiding in such a positive project for this community.”
Built within the region most devastated by Hurricane Katrina in 2005, the skatepark will serve as a New Orleans destination for action sports lifestyle enthusiasts, providing residents and visitors with an opportunity to “DEW® you” on and off the multi-level skatepark features.
Designed and built by renowned skatepark developer California Skateparks and landscape architect Tim Duggan of Brad Pitt’s Make It Right Foundation, under the direction of GLU Agency, the eco-friendly skatepark was designed to mirror the landscape of the Lower Ninth Ward.
The main floor of the indoor park represents a portion of the street grid around The Village, with a line down the center representing Caffin Avenue. Connecting bank and quarter pipe end pieces at either end of the park represent the Mississippi River and the Bayou Bienvenue.
The park’s solar power array was designed and built by Make It Right Solar, and pervious concrete was installed to prevent flooding.
Well-known New Orleans artist, Lionel Milton, was commissioned to paint a mural inside the park.
“The opening of this skatepark marks the culmination of what has been an incredible, multi-tiered campaign,” said Cortez Bryant, co-CEO of Blueprint Group, Lil Wayne’s longtime management firm. “The city of New Orleans and skateboarding are two of Lil Wayne’s great passions. We are honored to be able to combine the two while giving back to the community that has supported us since day one.”
Following the ribbon cutting ceremony, DEW and Lil Wayne will be joined by the elite Mountain Dew Pro and Amateur skate teams, including Paul Rodriguez and Theotis Beasley, to ride the rails in the park during a one-hour skate demo.
In conjunction with the unveiling of the new skatepark, Mountain Dew has also partnered with Stoked, an organization that promotes personal development, academic achievement and healthy living to under-served youth through action sports culture. The partnership was launched to inspire creativity and a sense of community among fans of the DEWeezy project and to assist in the development of the next Mountain Dew commercial. Click here to view a viral video that provides further information on this phase of the project.
Source
“We’re very excited to be a part of the rejuvenation of the Ninth Ward community,” said Brett O’Brien, Mountain Dew’s VP of Marketing. “This is a great way for local residents to connect, challenge themselves and ultimately enjoy their surroundings even more – while celebrating skate culture. I’d personally like to thank Lil Wayne, California Skateparks and Make It Right Foundation for aiding in such a positive project for this community.”
Built within the region most devastated by Hurricane Katrina in 2005, the skatepark will serve as a New Orleans destination for action sports lifestyle enthusiasts, providing residents and visitors with an opportunity to “DEW® you” on and off the multi-level skatepark features.
Designed and built by renowned skatepark developer California Skateparks and landscape architect Tim Duggan of Brad Pitt’s Make It Right Foundation, under the direction of GLU Agency, the eco-friendly skatepark was designed to mirror the landscape of the Lower Ninth Ward.
The main floor of the indoor park represents a portion of the street grid around The Village, with a line down the center representing Caffin Avenue. Connecting bank and quarter pipe end pieces at either end of the park represent the Mississippi River and the Bayou Bienvenue.
The park’s solar power array was designed and built by Make It Right Solar, and pervious concrete was installed to prevent flooding.
Well-known New Orleans artist, Lionel Milton, was commissioned to paint a mural inside the park.
“The opening of this skatepark marks the culmination of what has been an incredible, multi-tiered campaign,” said Cortez Bryant, co-CEO of Blueprint Group, Lil Wayne’s longtime management firm. “The city of New Orleans and skateboarding are two of Lil Wayne’s great passions. We are honored to be able to combine the two while giving back to the community that has supported us since day one.”
Following the ribbon cutting ceremony, DEW and Lil Wayne will be joined by the elite Mountain Dew Pro and Amateur skate teams, including Paul Rodriguez and Theotis Beasley, to ride the rails in the park during a one-hour skate demo.
In conjunction with the unveiling of the new skatepark, Mountain Dew has also partnered with Stoked, an organization that promotes personal development, academic achievement and healthy living to under-served youth through action sports culture. The partnership was launched to inspire creativity and a sense of community among fans of the DEWeezy project and to assist in the development of the next Mountain Dew commercial. Click here to view a viral video that provides further information on this phase of the project.
Wednesday, September 26, 2012
Pepsi rolls out cola with stevia in Australia
Although there are no set plans yet, Pepsi says the idea is to eventually expand Pepsi Next to other countries. It says, however, it has no plans to use stevia in Pepsi Next in the U.S.
Pepsi Next was developed to win back lapsed soda drinkers who want to cut back on calories but don't like the taste of diet soda. The Coca-Cola Co. this summer also began testing reduced-calorie versions of its Sprite and Fanta that use a mix of sugar and natural sweeteners such as stevia, which is derived from a South American shrub.
The moves by Coke and Pepsi come as per capita soda consumption in the U.S. has declined over the years. Now the companies are trying to come up with formulas that address concerns about calories and artificial sweeteners, without sacrificing taste.
The challenge is that zero-calorie natural sweeteners like stevia often have a bitter aftertaste that's difficult to mask in sodas.
It's not the first time the companies have taken a stab at mid-calorie sodas. In 2001, Coke rolled out "C2" and Pepsi followed a few years later with "Pepsi Edge," both of which had about half the calories of regular. They were taken off the market by 2006 because of poor sales.
Coca-Cola, based in Atlanta, also introduced a version of Sprite with stevia in the U.S. about four years ago. But that drink has since been discontinued as well.
Earlier this year, Coca-Cola introduced Sprite with stevia in France following its rollout of Fanta with stevia in 2010. Both those drinks are still on the market. The company does not offer its flagship soda with stevia anywhere in the world.
Both Coke and Pepsi use stevia in other U.S. beverages, such as juices and teas.
Tuesday, September 25, 2012
3 Companies with promising growth potential from Stevia
Until recently, the natural sweetener stevia was found only on the shelves of health stores but has recently moved into the limelight. Beverage giants Coca-Cola (KO) and PepsiCo (PEP), in their quest for a healthier, non-artificial sweetener for their beverage lines, have started to use stevia. This plant is part of the sunflower family, and originally native to Paraguay. It has been used as a sweetener there for centuries. The sweetener, which has been approved by the FDA, is a refined preparation of steviol glycosides extracted from the plant's leaves. One of these extracts, Rebaudioside A (Reb A), is 100-300 (number varies by source) times sweeter than sugar. The global sweetener market is estimated at around $56 billion, of which 80% is caloric sweeteners such as sugar and high fructose corn syrup, while the other 20% is comprised of non-caloric sweeteners, dominated by artificial sweeteners such as aspartame and Splenda (sucralose). The World Health Organization believes that natural sweeteners could capture up to 20% of this market.
Coca-Cola and Cargill have filed 24 U.S. patents relating to stevia, and the FDA has approved Truvia, a Reb A sweetener developed jointly by the two companies. Coca-Cola has added Truvia to over 30 products globally, including Diet Coke in Japan where stevia has roughly 40% of the sweetener market. Cargill has marketed Truvia to consumers in individual packets, and is now the number two sweetener behind Splenda. Not to be left behind, PepsiCo has developed a competing stevia-based product, PureVia, jointly with Chicago based Merisant's subsidiary, The Whole Earth Sweetener Company. PureVia can now be found in such beverages as zero calorie beverage Sobe Lifewater, and Trop50, Tropicana's fruit juice beverage with 50% less sugar and calories than regular orange juice. PureVia is also available in grocery stores, competing with Truvia for the sugar substitute market.
Clearly there is an enormous market potential for stevia-based sweeteners, and any food that uses a sweetener should be considered to have growth potential for the product. However, neither Coca-Cola nor Pepsi or their partners actually grow stevia themselves. For the stevia market to develop in an organized fashion, reliable suppliers are required who can produce quality plants with high Reb A content consistently. At this time, most of the available stevia has been grown in places like South America, China and Vietnam. The diversification of growth conditions and differing cultivars of stevia plants grown has led to problems with costs, consistency in taste, and reliable supply, particularly in a broad market such as the U.S.
Read full article here!
Coca-Cola and Cargill have filed 24 U.S. patents relating to stevia, and the FDA has approved Truvia, a Reb A sweetener developed jointly by the two companies. Coca-Cola has added Truvia to over 30 products globally, including Diet Coke in Japan where stevia has roughly 40% of the sweetener market. Cargill has marketed Truvia to consumers in individual packets, and is now the number two sweetener behind Splenda. Not to be left behind, PepsiCo has developed a competing stevia-based product, PureVia, jointly with Chicago based Merisant's subsidiary, The Whole Earth Sweetener Company. PureVia can now be found in such beverages as zero calorie beverage Sobe Lifewater, and Trop50, Tropicana's fruit juice beverage with 50% less sugar and calories than regular orange juice. PureVia is also available in grocery stores, competing with Truvia for the sugar substitute market.
Clearly there is an enormous market potential for stevia-based sweeteners, and any food that uses a sweetener should be considered to have growth potential for the product. However, neither Coca-Cola nor Pepsi or their partners actually grow stevia themselves. For the stevia market to develop in an organized fashion, reliable suppliers are required who can produce quality plants with high Reb A content consistently. At this time, most of the available stevia has been grown in places like South America, China and Vietnam. The diversification of growth conditions and differing cultivars of stevia plants grown has led to problems with costs, consistency in taste, and reliable supply, particularly in a broad market such as the U.S.
Read full article here!
Monday, September 24, 2012
Coca-Cola continues to Open Happiness, from Coke Machine to Truck to Table
Coca-Cola’s "Open Happiness" global marketing campaign kicked off in January 2009, when Cee Lo Green and Janelle Monae appeared in a music video that exclusively debuted on FOX's American Idol.
A year later, the "Open Happiness" theme took a tangible, and unforgettable form — a vending machine that appeared in the common room of St. John’s University in New York. It was rigged to dispense flowers, pizza and a six-foot sub resulting in a viral swish of happiness, generating more than 1 million views in the first week and still attracting comments 2 million views later.
The campus Coke machine stunt migrated to London, and morphed into a Hug Machine at the National University of Singapore in a gestural marketing stunt where a squeeze yielded a soda. Since then the Coca-Cola Happiness machine has popped up in local activations around the world, in markets including India, Buenos Aires, Indonesia, Tokyo, Istanbul for a special Valentine's Day stunt, and back to Singapore, this time promoting recycling in June.
Beyond the interactive Coke Machines, Open Happiness delivery trucks have dispensed Coke and other unexpected surprises in Brazil, the Philippines, Honduras, Russia, Canada, Kenya, Hungary, South Africa, Ecuador, Azerbaijan, the Netherlands, Poland, Ukraine, Egypt, and Hong Kong.
Continuing its surprise Live Happiness events, Coke recently parked a food truck, famous chef Simone Rugiati and an overflowing table in the middle of a Neapolitan square in to serve passersby (at top). "It was all done rather spontaneous," commented Naked Communication’s executive creative director Casper Willer to FastCoCreate. "All the characters are local people that were basically drawn by the rumor on the streets and the music coming from our harmonicon and guitarist.”
In other twists on the guerrilla marketing campaign, the brand installed an “Interactive Happiness Machine” at Tokyo’s Haneda Airport International Terminal 1. The machine was fitted with a 47-inch touchscreen panel beckoning customers to buy a coke, and as they approached, it switched to a product display screen. Coca-Cola Japan also launched a promotion for all of its vending machines where customers could find a “Happy Can” with one of three non-sandwich prizes.
Priming young European music lovers for its London 2012 Olympics sponsorship, earlier this year Coca-Cola pumped up its "Move to the Beat" 2012 Summer Olympics campaign to Belgium with a dance-activated version of its gift-giving Happiness machine. The Coca-Cola Company capped the Olympics with its biggest vending machine pop-up to date, and the biggest giveaway of its kind in the brand's UK history.
Earlier this summer, at its global HQ in Atlanta, a Happiness Machine delivered surprises to visitors at the World of Coca-Cola, celebrating the attraction's fifth anniversary as guests walked away with one of nearly 4,000 prizes such as sporting goods, coolers and digital cameras.
“Unlike in the past, people now can plan to visit a Coca-Cola Happiness Machine,” stated Russell Jacobs, General Manager of Retail and Attractions for The Coca-Cola Company. “With this machine, the question is no longer where will happiness strike again, but when — and who knows, you might be next.”
This month, Coca-Cola is testing a different kind of giveaway and generosity on its Coke machines, adding a "donation option" on its vending machines in Atlanta. The partnership with the American Red Cross is letting consumers make a donation via credit or debit card while purchasing a drink.
Coca-Cola is also trying to Open Happiness across Facebook. To mark its record-breaking 50 millionth Facebook "Like" the brand introduced a Sharing Happiness app on its Facebook page, fans can spread happiness and become part of a larger community behind a social innovation to be piloted in 2013.
"This new program is the next step in fan culture and we are glad to support Coca-Cola in this effort," stated Facebook COO Sheryl Sandberg in the Sept. 4th press release. "Coca-Cola understands the value of communicating directly with its most ardent supporters in an authentic way that helps make the world more open and connected."
From the real world to the digital world, the Coca-Cola brand continues pairing spontaneity and action to deliver doses of happiness in a world thirsty for just that.
Source
A year later, the "Open Happiness" theme took a tangible, and unforgettable form — a vending machine that appeared in the common room of St. John’s University in New York. It was rigged to dispense flowers, pizza and a six-foot sub resulting in a viral swish of happiness, generating more than 1 million views in the first week and still attracting comments 2 million views later.
The campus Coke machine stunt migrated to London, and morphed into a Hug Machine at the National University of Singapore in a gestural marketing stunt where a squeeze yielded a soda. Since then the Coca-Cola Happiness machine has popped up in local activations around the world, in markets including India, Buenos Aires, Indonesia, Tokyo, Istanbul for a special Valentine's Day stunt, and back to Singapore, this time promoting recycling in June.
Beyond the interactive Coke Machines, Open Happiness delivery trucks have dispensed Coke and other unexpected surprises in Brazil, the Philippines, Honduras, Russia, Canada, Kenya, Hungary, South Africa, Ecuador, Azerbaijan, the Netherlands, Poland, Ukraine, Egypt, and Hong Kong.
Continuing its surprise Live Happiness events, Coke recently parked a food truck, famous chef Simone Rugiati and an overflowing table in the middle of a Neapolitan square in to serve passersby (at top). "It was all done rather spontaneous," commented Naked Communication’s executive creative director Casper Willer to FastCoCreate. "All the characters are local people that were basically drawn by the rumor on the streets and the music coming from our harmonicon and guitarist.”
In other twists on the guerrilla marketing campaign, the brand installed an “Interactive Happiness Machine” at Tokyo’s Haneda Airport International Terminal 1. The machine was fitted with a 47-inch touchscreen panel beckoning customers to buy a coke, and as they approached, it switched to a product display screen. Coca-Cola Japan also launched a promotion for all of its vending machines where customers could find a “Happy Can” with one of three non-sandwich prizes.
Priming young European music lovers for its London 2012 Olympics sponsorship, earlier this year Coca-Cola pumped up its "Move to the Beat" 2012 Summer Olympics campaign to Belgium with a dance-activated version of its gift-giving Happiness machine. The Coca-Cola Company capped the Olympics with its biggest vending machine pop-up to date, and the biggest giveaway of its kind in the brand's UK history.
Earlier this summer, at its global HQ in Atlanta, a Happiness Machine delivered surprises to visitors at the World of Coca-Cola, celebrating the attraction's fifth anniversary as guests walked away with one of nearly 4,000 prizes such as sporting goods, coolers and digital cameras.
“Unlike in the past, people now can plan to visit a Coca-Cola Happiness Machine,” stated Russell Jacobs, General Manager of Retail and Attractions for The Coca-Cola Company. “With this machine, the question is no longer where will happiness strike again, but when — and who knows, you might be next.”
This month, Coca-Cola is testing a different kind of giveaway and generosity on its Coke machines, adding a "donation option" on its vending machines in Atlanta. The partnership with the American Red Cross is letting consumers make a donation via credit or debit card while purchasing a drink.
Coca-Cola is also trying to Open Happiness across Facebook. To mark its record-breaking 50 millionth Facebook "Like" the brand introduced a Sharing Happiness app on its Facebook page, fans can spread happiness and become part of a larger community behind a social innovation to be piloted in 2013.
"This new program is the next step in fan culture and we are glad to support Coca-Cola in this effort," stated Facebook COO Sheryl Sandberg in the Sept. 4th press release. "Coca-Cola understands the value of communicating directly with its most ardent supporters in an authentic way that helps make the world more open and connected."
From the real world to the digital world, the Coca-Cola brand continues pairing spontaneity and action to deliver doses of happiness in a world thirsty for just that.
Source
Friday, September 21, 2012
Aluminum cans and the cool factor
Beverage brands have been working on innovations and modifications that make their cans perform better and stand out in consumers’ minds.
British Columbia inventor Steve Archambault has created what he says will be the next generation can pop top, a “smart tab” that thirsty folks use to open the can in the normal fashion. Once their thirst is slaked, users swivel the tab around and it acts as a cork to stop up the can until thirst calls once more, as Beverage Daily reported this summer.
Cans closures have gone from sealed lids that had to be punctured with a can opener to the tabs of today; now, much of the latest innovation in the world of aluminum cans has shifted from sealing to temperature.
Some seem clearly destined to be novelties, such as West Coast Chill’s self-chilling cans. According to the website, the cans incorporate “Heat Exchanger Units (HEU) which uses a C-CO2 adsorbent-desorption system to cool the beverage in the can.” The company touts the technology from Joseph Company International as a game-changer, but with a six-pack of the energy drink selling on the company’s website for $39.99, it’s probably not ideal for everyday use. Still, the self-chilling properties are likely to appeal to campers, hikers and consumers who find themselves in places where ice is scarce and there’s no place to plug in a fridge.
Chilling out is also the objective of another emerging can technology, driven by innovations in ink from Chromatic Technologies that turns cans of drinks ranging from Mountain Dew to Coors Light different colors when the liquid inside hits a certain temperature.
The New York Times and other media outlets in 2009 described the launch of the Coors Light can that changes from white to blue when the brew inside reaches just the right temperature for drinking, along with the many marketing campaigns and partnerships created to promote the newly dressed silver bullet.
This year, PepsiCo incorporated the technology into promotional 16-ounce cans of Mountain Dew to coincide with the release of the movie “The Dark Knight Rises,” Packaging World reported last month. “Innovation in packaging design enhances the credibility of the brand: Graphics are one thing, but interesting inks and structural innovation provide a whole new meaning to our successful brand marketing efforts,” said Mountain Dew’s art director Mike Gottschalk.
Source
British Columbia inventor Steve Archambault has created what he says will be the next generation can pop top, a “smart tab” that thirsty folks use to open the can in the normal fashion. Once their thirst is slaked, users swivel the tab around and it acts as a cork to stop up the can until thirst calls once more, as Beverage Daily reported this summer.
Cans closures have gone from sealed lids that had to be punctured with a can opener to the tabs of today; now, much of the latest innovation in the world of aluminum cans has shifted from sealing to temperature.
Some seem clearly destined to be novelties, such as West Coast Chill’s self-chilling cans. According to the website, the cans incorporate “Heat Exchanger Units (HEU) which uses a C-CO2 adsorbent-desorption system to cool the beverage in the can.” The company touts the technology from Joseph Company International as a game-changer, but with a six-pack of the energy drink selling on the company’s website for $39.99, it’s probably not ideal for everyday use. Still, the self-chilling properties are likely to appeal to campers, hikers and consumers who find themselves in places where ice is scarce and there’s no place to plug in a fridge.
Chilling out is also the objective of another emerging can technology, driven by innovations in ink from Chromatic Technologies that turns cans of drinks ranging from Mountain Dew to Coors Light different colors when the liquid inside hits a certain temperature.
The New York Times and other media outlets in 2009 described the launch of the Coors Light can that changes from white to blue when the brew inside reaches just the right temperature for drinking, along with the many marketing campaigns and partnerships created to promote the newly dressed silver bullet.
This year, PepsiCo incorporated the technology into promotional 16-ounce cans of Mountain Dew to coincide with the release of the movie “The Dark Knight Rises,” Packaging World reported last month. “Innovation in packaging design enhances the credibility of the brand: Graphics are one thing, but interesting inks and structural innovation provide a whole new meaning to our successful brand marketing efforts,” said Mountain Dew’s art director Mike Gottschalk.
Source
Thursday, September 20, 2012
Pepsi marks 25th Anniversary of Michael Jackson's 'Bad'
Name of Company/Competitor: Pepsi
Name of Campaign/Spot: Bad25
Date Launched: 9/18/12
Description: Pepsi marks 25th anniversary of Michael Jackson's 'Bad' with an Afrojack remix and smooth moves by the late King of Pop.
Media Details: TVWednesday, September 19, 2012
New Coke Zero TV Spot - Unlock the Coke Zero in You
Name of Company/Competitor: Coke Zero
Name of Campaign/Spot: Unlock the 007 in You
Date Launched: 9/12/12
Description: The hero of our new Coke Zero campaign has a mission, to get the girl of his dreams against all odds, fired on by Coke Zero and one of the most emblematic of the James Bond icons, 'The James Bond Theme' music. When he drinks Coke Zero, he unlocks the 007 in himself and immediately hums the 'James Bond Theme'. It inspires him to push the boundaries and live with the confidence and drive like 007, demonstrating the belief that there is a little Bond in all of us. This new commercial showcases the exciting partnership between Coca-Cola Zero and SKYFALL.
Media Details: TV
Tuesday, September 18, 2012
Coca-Cola tries donation option on Atlanta vending machines
The Coca-Cola Co. aims to drum up more financial support for the American Red Cross through a new donation option piloted on some of its interactive vending machines in Atlanta.
The pilot program is underway in Atlanta at Arbor Place, Discover Mills, Gwinnett Place, Lenox Square Mall, Phipps Plaza, Mall of Georgia and Town Center.
The technology lets customers make a specified donation using a credit or debit card when buying a Coca-Cola (NYSE: KO) beverage. People can also make a contribution without buying a drink by selecting the donation application on the vending screen, Coca-Cola said.
Source
The pilot program is underway in Atlanta at Arbor Place, Discover Mills, Gwinnett Place, Lenox Square Mall, Phipps Plaza, Mall of Georgia and Town Center.
The technology lets customers make a specified donation using a credit or debit card when buying a Coca-Cola (NYSE: KO) beverage. People can also make a contribution without buying a drink by selecting the donation application on the vending screen, Coca-Cola said.
Source
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