Coca-Cola tries donation option on Atlanta vending machines

The Coca-Cola Co. aims to drum up more financial support for the American Red Cross through a new donation option piloted on some of its interactive vending machines in Atlanta.

The pilot program is underway in Atlanta at Arbor Place, Discover Mills, Gwinnett Place, Lenox Square Mall, Phipps Plaza, Mall of Georgia and Town Center.

The technology lets customers make a specified donation using a credit or debit card when buying a Coca-Cola (NYSE: KO) beverage. People can also make a contribution without buying a drink by selecting the donation application on the vending screen, Coca-Cola said.

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