The new deal will feature Liam Payne, Zayn Malik, Niall Horan, Harry Styles, and Louis Tomlinson alongside several NFL football stars in a new commercial set to debut soon. The boys filmed the top secret commercial in New Orleans last weekend where they filmed with New Orleans Saints quarterback Drew Brees among others. A unnamed source told The Sun: "The boys were under strict instructions to stay quiet on this one and refrain from tweeting about their whereabouts," the source said. "They flew to Tampa before boarding a private jet laid on by Pepsi to New Orleans where they met Drew Brees, who taught them the ropes on American football. Other football stars are in the ad too.”
The new endorsement has One Direction following in the footsteps of superstars like Madonna, David Beckham, Michael Jackson, Pink, Beyonce, Enrique Iglesias, Nicki Minaj, and Britney Spears, who have all endorsed Pepsi in their careers.
One Direction rose to fame on the UK version of The X Factor and strangely enough Pepsi is a large sponsor of the U.S. version of The X Factor, which premieres its second season on Wednesday, September 12 on Fox (KDVR- Channel 31 locally). This has many people wondering if the company is using them for their big X-Factor commercial. But with the addition of several NFL stars joining the boys in the commercial, the possibility is high we could also see it during NFL football games this season. This would definitely expose the band to a whole new audience.
One Direction is just coming off a night of success at the MTV Video Music Awards where they performed their song "One Thing" and walked away with three awards, the most of any artist. The band is also gearing up for the release of their second album, Take Me Home, on November 12 and the first single from that album, "Live While We're Young," on October 1.
One Direction brings their 2013 World Tour to Pepsi Center in Denver in July 2013.
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