· Name of Company/Competitor: Coca-Cola
· Name of Campaign/Spot: American Idol Sweepstakes
· Date Launched:2/5/2011
· Description: Through the end of March, when consumers purchase a large fountain Coca-Cola at a Regal theater using their Regal Crown Club card, they could win a trip to attend the American Idol Finale in May.
· Media Details:Online, Movie Theaters
