Tuesday, February 15, 2011

Product scan uncovers added emphasis on 'pure' in new beverage launches

As trends for beverages move toward 100% organic, it makes sense that new product launches would emphasize this attribute in every aspect of their campaign. Three recent launches are currently running the ‘pure’ angle: A blue vitamin drink by Coca-Cola, Cappy-Cole Jabklo juice by Coca-Cola, and a black tea launched by Svay.

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