Part of Diet Dr Pepper’s new “Unbelievably Satisfying” campaign involves a new interactive hunt for mystical characters seen on traditional media such as television, print, and radio. These characters are hidden throughout Yahoo! for a promotion that could win consumers a “Unbelievably Satisfying” dream vacation worth $10,00 dollars.
While placing ads online helps spread the word, it is the act of truly engaging the consumer that delivers that call to action. The Dr Pepper Snapple Group is confident about reaching their goal to raise awareness and increase profits through this fun and interactive campaign. Take a look!
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