Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Hall of Famer Bill Russell's gritty voice congratulates Stephen Curry on being named the NBA's MVP in an Under Armour spot, and a commercial from JustFab.com demonstrates what happens when a late-night FaceTime session about shopping with a friend gets too lively. Spoiler: The person sleeping next to you doesn't want to wake up to talk about bargain shoes.
In another spot, Coke expands the range of names on its bottles, so now the Marias, Bretts and Lauras of the world don't have to mark their cups in Sharpie at summer cookouts.
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