Jones Soda Expands Limited-Edition Labels

via CSPnet

Will sell region-specific bottles in Texas, California, Northwest, Canada

SEATTLE -- Jones Soda Co., a leading premium beverage company that features customer-designed packaging, has announced the expansion of its limited-edition, region-specific Jones Soda.

In 2013, Jones launched the Made in Michigan initiative as a way to thank Michiganders for years of support. In 2013 and 2014, Jones bottled and sold the product exclusively in Michigan, with labels featuring images of Michigan submitted by consumers.

This year, Jones will expand this program to Texas, California, the Northwest and Canada.

It will produce Made in Canada and Made in California limited-edition bottles in each of these markets and feature consumer-submitted photos showcasing these regions. Although Jones will not produce bottles of the cane sugar soda in Texas or the Northwest, Shot in Texas and Snapped in the Northwest will be a shout out to these two markets. These products will be available at retailers throughout each region while supplies last.

“Just like Made in Michigan, this year’s program is aimed at honoring the communities that have supported Jones over the years,” Jones Soda CEO Jennifer Cue said. “From the enthused emails and posts on social media, to the amazing fans who show up at our events, it truly is a testament to our brand. For us, it’s always been about the people, so we created a tribute to our fan base in a way that only Jones Soda can.”

Based in Seattle, Jones Soda markets and distributes premium beverages under Jones Soda, Jones Zilch, Jones Stripped and Jones Sparkling Water brands and sells them through its distribution network in markets primarily across North America. The Jones product line offers pure cane sugar soda, zero-calorie soda, an all-naturally sweetened sparkling beverage with 30 calories and a sparkling water with no sugar, artificial flavors or calories. Jones product lines are available through traditional beverage retailers and other retailers that also sell carbonated beverages.