via Think With Google
When Coca-Cola launched its "Share a Coke" campaign, it recognized that people may turn to mobile to find their own customized Coke. The beverage brand reveals how "Share a Coke" inspired consumers to take action and how Coca-Cola was there for them in the moment on mobil.e
"Mobile is at the core of everything we're doing. If we can't make a story work on a 4-inch-by-2-inch screen, then it doesn't work, and it doesn't go further." - Wendy Clark, President, Sparkling Brands and Strategic Marketing for Coca-Cola North America
Watch Google's "Coca-Cola Meets Consumers in the Moment on Mobile" here.
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