· Name of Company/Competitor: Coca-Cola
· Name of Campaign/Spot: Finals
· Date Launched:6/30/2010
· Description: The story of a college student who falls asleep studying for his history exam and is about to miss it. Suddenly, the 2-D characters from his textbook come to life and attempt to wake him. These historical figures hatch a plan and open the Coke sitting on his desk. The 'psshht' of the Coca-Cola wakes him. The student takes a drink, is refreshed and energized, and heads out the door to the exam.
· Media Details: TV
