Coca-Cola, Ball jointly introduce can packaging with QR code

Coca Cola and Ball Corporation, a supplier of rigid metal packaging products and services, have partnered to bring consumers new cans with QR codes printed on the packaging. These QR codes, when scanned by a smart phone camera, takes the phone browser straight to an online “Coke Music Portal.”  The QR code offers a great opportunity to create a new promotion and reach out to a young consumer base.

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