Wednesday, June 22, 2011

Consumers Now Spending More Time on Mobile Apps Than the Web



Mobile data stats from comScore and Alexa, found that in June, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing. The report found that the growth in mobile app usage came mostly from more sessions per user, rather than longer sessions overall. Those sessions, by and large, are consumed by the use of games and social media apps, which took 47% and 32% of the total amount of time used for such apps.

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