7 Essential Aspects of Word of Mouth Marketing

Researh has found word of mouth to be 8.5 and 30 times more effective than other media.
Berger’s ASPECTS breaks down the word of mouth process into seven factors against which marketing initiatives can be designed and tested.
1. Advertises Itself
2. Social Currency
3. Practical Value
4. Emotion
5. Common Ground
6. Triggered7. Stories

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