The diversity of the four brands within the PLP portfolio—Brisk Iced Tea, Lipton Iced Tea, Lipton Pure Leaf Iced Tea and Tazo—perhaps best illustrate the strength and advantage that Pepsi’s tea business has in the market, namely, a tea for every taste. Mary Barnard, vice president and general manager of the PLP, says “We’ve done a lot of work recently just to segment the brands and we really feel good about this portfolio." The article below shares information about the growing tea market and PLP strategies.
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