The Coca-Cola Freestyle has been generating buzz, sales boosts and foot traffic since the futuristic machine first launched three years ago. Now, as the next-generation soda fountain reaches a critical mass -- it will be in 80 markets by year's end -- execs are readying Freestyle's first marketing campaign. Coca-Cola is working with ad agency Ogilvy & Mather to develop radio, outdoor and digital creative for the 2012 marketing campaign.
As a part of this marketing effort, Coca-Cola is also looking to develop a new Facebook app and mobile app. These apps would allow consumers to mix up and share favorite Freestyle recipes. These recipes would then be converted to a 2-D barcode which, when scanned, would immediately generate the unique blend.
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