Diet Coke's New Look for Fall

To celebrate Coca-Cola's 125th anniversary, the company will be releasing a limited-edition can slated to hit stores in early September. Retaining the can’s familiar bare-aluminum background, the new design super-magnifies a segment of the existing logo right where the “D” of Diet rests atop the “k” of Coke.The result is a modish and (for a global brand) even daring design that refuses to reveal the brand’s complete name. The new can is piece of a partnership with fashion and beauty-trend Web magazine StyleCaster.com, which has anointed the new design as one of its “new looks for fall.”