Name of Company/Competitor: Honest Tea
Name of Campaign/Spot: If it's not real, it's not Honest
Date Launched: 7/11/12
Description: See what happens when something other than real, organic ingredients try to get inside a bottle of Honest Tea
Media Details: TVDescription: See what happens when something other than real, organic ingredients try to get inside a bottle of Honest Tea
Read about their strategy here
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