Name of Company/Competitor: Pepsi MAX
Name of Campaign/Spot: Uncle Drew
Name of Campaign/Spot: Uncle Drew
Date Launched: 5/18/12
Description: Pepsi MAX went to a pick-up game in Bloomfield, NJ pretending to shoot a documentary on a basketball player named "Kevin." When his Uncle Drew came into the game, some magical things happened.
Media Details: OnlineDescription: Pepsi MAX went to a pick-up game in Bloomfield, NJ pretending to shoot a documentary on a basketball player named "Kevin." When his Uncle Drew came into the game, some magical things happened.
This video is just at five minutes long and has garnered over 13 million views in 2 months, with 5.4 million views their first week.
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