Monday, January 21, 2013

Nike Commercial #BeMercurial

The soccer pitch in this Nike film by Wieden & Kennedy Tokyo and Portland is unlike any you've seen before. In these gritty, grey shots, it resembles more of a battlefield, featuring a fallen army of rival players, fans and riot police that are helpless in front of an unseen, fast force. But what could it be? Imperial Woodpecker's Mark Zibert directs.

Speaking of surreal films, another Creativity favorite is this Japanese one directed by Genki Ito to launch fashion designer Taro Horiuchi's spring/summer collection.

Check it out on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.

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