Thursday, January 24, 2013

Samsung Reloads with "Unicorn Apocalypse"

via creativity-online.com

The gang from "The Next Big Thing is Already Here" reunites in the latest spot from 72andSunny and Samsung, to promote the Galaxy Note II's place in businesses everywhere. Focusing on the security and multitasking capabilities of the device, the spot is set at The Company, which is set to unveil a new game, "Unicorn Apocalypse." Featuring the usual assortment of know it all Samsung-toting hipsters, plus the clueless older woman who uses the iPhone and a suit with a Blackberry, the new spot was directed by Michael Downing at Epoch.

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