via http://www.psfk.com
Typically enthusiastic promoters stand at busy intersections and
other high traffic areas handing out free samples, in hopes passersby
buy the product. Instead of this usual formula, Pepsi partnered with
TBWA Belgium on ‘The Like Machine’, a vending machine dispensing free
Pepsi in exchange for a ‘like’ on Facebook. Initially, Pepsi Belgium
rolled out this promotion at Beyoncé concerts in Antwerp.
The concept is simple yet effective. Using a smartphone, enter
likepepsi.com, then connect with your Facebook account, like the Pepsi
Facebook page and get a free Pepsi. The vending machine also uses the
phone’s location settings to make sure that only those in the vicinity
receive a free sample for their ‘like’. Those without smartphones use
the 42” built-in touchscreen to log into Facebook to receive a free
drink. Once the sample was given, a timer ensured everyone was logged
out of their accounts. This new method of sampling provides real-time
feedback on who has liked, tasted and enjoyed the beverage.
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