via http://creativity-online.com/
The last time Red Bull funded a record-breaking jump, it went over pretty well.
"Stratos," the video account of Felix Baumgartner's jump from the edge
of space, is the No. 4 branded video of all time, according to Visible
Measures. The campaign received 194 million views since it launched in
February of 2012, and more than a few parodies.
It went so well, Red Bull thought you might like another. This time
they've got daredevil B.A.S.E. jumper Valery Rozov (who has somehow
lived to age 48) making what they're claiming to be the first-ever jump from the mountain at 23,667 feet.
More than two years were spent preparing for the jump, including
considerable time and effort devoted to developing a special new
wingsuit, a special jumpsuit that shapes the human body into an airfoil,
creating lift and, with it, "human flight." Rozov and his team, which
included four sherpas as well as photographers and camera crew, spent
nearly three weeks in the Himalayas before the jump on May 5.
The video, posted May 29, has 80,000 views so far.
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