Corporate Ad Mocking Burning Man's Corporate Influence Is So Accurate That Burning Man Might Sue

via SFist

A still from the ad in question. 

A new advertisement that mocks Burning Man's corporate influences and was itself produced by sandwich company Quizno's (as a faux-installment of The Maze Runner movie franchise) is so meta and self-aware as to be nearly sentient. At once brilliant and sordid, this is the kind of meta-TV that David Foster Wallace warned us about, may he rest in peace. Oh, and perfectly completing the meta-mind-fuck of this whole episode, Burning Man officials are considering a lawsuit against Quizno's — for commodifying its culture.

 Watch "Burn Trials - Out of the Maze and onto the Playa" here.

Mountain Dew Green Label Films and Brain Farm Announce the World Premiere of "We Are Blood"

via Transworld Business

    

View the official Trailer for "We Are Blood" here  

PURCHASE, N.Y., July 14, 2015 – Mountain Dew^® Green Label Films in association with Brain Farmannounced today that WE ARE BLOOD – the highly anticipated film about skateboarding – will premiere onAugust 13, 2015 in Los Angeles in conjunction with the start of the Dew Tour L.A. stop.

The world premiere of WE ARE BLOOD will be held at The Theatre at Ace Hotel in Downtown Los Angeles.  One encore screening will also be featured at The Theatre at Ace Hotel on Saturday, August 15. Tickets will be available at the Ace Hotel box office.
Directed by Ty Evans, the feature length film stars professional street skateboarder and DEW^® athlete Paul Rodriguez as he and other top skateboarders travel the world, pushing the limits of what’s possible on a skateboard and celebrating the unconditional bond created by the simple act of skateboarding. With staggering cinematography, state-of-the-art cameras and unique perspectives that lend to a cutting-edge, progressive skateboarding experience, WE ARE BLOOD takes viewers through Spain, Brazil, China and Dubai, thanks to the support of film sponsor XDubai, as well as on a classic road trip across the United States.

Vince Staples Discusses Leadership In Sprite "Obey Your Thirst" Documentary

via Hip Hop DX

The Long Beach, California rapper says why it's important to have a voice.

Vince Staples is featured in Sprite's "Obey Your Thirst" documentary series with Fader. The Long Beach, California rapper talks about being his own leader.

"It gets kinda cluttered when everybody's trying to follow the leader," Staples says, "and the leader doesn't even know where they're going. None of us know where we're going. All you can do is follow that gut feeling."

Staples also discusses his upbringing.

"Nothing's harder than what I had to do growing up," he says. "It's important to have a voice speaking for where I come from because I never had one. Without that voice, all of this is for nothing."

Watch Episode 3 of "Obey Your Thirst" here.

Nas Gives Life Advice In Sprite "Obey Your Thirst" Trailer

 via HipHopDX

The full episode of the mini-documentary is yet to be released.

Nas is the next artist featured in Fader's "Obey Your Thirst" campaign sponsored by Sprite.

In the recently released trailer for the second episode of the mini-documentary series, the Queens rapper gives insight into his musical success.

"My music evolves the way my life evolves," he says.

Nas has been rapping for two decades, releasing his debut album Illmatic in 1994.

"Trust in yourself and always push the envelope," he says.

Drake was the first artist featured in the series.

Watch "Nas- Obey Your Thirst (Official Trailer)" here

Drake's View from the 6 - Obey Your Thirst

via The Fader

Watch "Drake - Obey  your Thirst (Episode 1)"

At 28, Drake is a superstar—the only guy who could dethrone Taylor Swift on the charts with a mixtape. But he doesn't see top sellers or legends as his rivals. "I’m not worried about these other rappers, I’m not competing with those guys," he says in the above Obey Your Thirst documentary, created by The FADER and Sprite. "I already know their hand, I know their move. I study everything. I’m worried about the kid that’s sitting in his house that wants to be better than me and all those guys. That’s who I’m competing with."

In this rare interview, Drake opens up about emerging from an underdog city, internet culture, and rap's increasingly level playing field. Coming up in Toronto, he explains, people told him to move to New York if he was serious about making it. Instead, he stayed where he was and made history by proving that if you’re a truly "multi-layered" artist, you can make it from anywhere. “Do it the way I did it," he says. "Do it from where you’re at. If you have the music, that's all it takes."

Watch the full documentary above, and stay tuned for three more, sharing the stories of Nas, Vince Staples, and Isaiah Rashad.

Drake Interview With Sprite - Says "Do It The Way I Did"

via Inquisitr

View Drake - "Obey Your Thirst"

Drake has made it. There’s no doubt about his level of success. Even now, fans are anxiously awaiting his Views from the 6 album. In a recent documentary, Drizzy says to “do it” the way he did it.

What exactly does he mean? Well, Drake’s from Toronto. It wasn’t exactly the mecca of worldwide music stars at the time — like Los Angeles, Atlanta, New York City, Nashville, etc. Drizzy’s music didn’t become stifled though. He was determined not to allow it’s location be a hindrance to his success.

As Fader mentions, Drake’s performances began in his hometown. Though it’s grown in notoriety, there were humble beginnings.

“Instead of traveling to a larger hub to get hot, he planted his feet and dedicated himself to putting his city on the map. Years later, having achieved that goal, he’s helped rewrite the rulebook of rap success.”

In a collaborative documentary with Sprite and Fader, Drake discusses his thoughts about being successful in the music industry. Aubrey Graham quotes as follows.

“Rap music has always been about story-telling. I’ve never seen the sense in crafting a story that isn’t my own. All I did was find a way to make people proud of our city. Do it the way I did it. Do it from where you at. If you have the music, that’s all it takes.

“Present it to the world, and they’ll tell you if it’s worth their time or not…Just rapping is really not that impressive anymore. There just has to be more. You have to be a multi-layered artist.”

The companies released an extended version of the trailer as well.
 
View the Teaser Here

However, the full documentary will release on Wednesday, June 24, 2015. It includes Drake, Vince Staples, Nas, and Isaiah Rashad. Will you watch?