One Of The Hundred Sprite x Nike LeBron 12 “LeBron’s Mix” Pack Is For Sale On eBay!

via Kicks On Fire

Are you one of the people looking for the elusive Sprite x Nike LeBron 12“LeBron’s Mix” pack? The reason I say elusive is because only 100 of these packages were ever made, meaning that there’s good odds that you don’t own one of them. If that’s the case there appears to be one of those said packs up for grabs!

The Sprite x Nike LeBron 12 “LeBron’s Mix” package contains a special edition colorway of the Nike LeBron 12 along with Beats by Dre headphones and a few cans of LeBron’s custom Sprite flavor. Available in a size 13 (just in case you’re actually going to wear them) you can now own your very own package as it’s for sale on eBay for a cool $2,000.

Sprite LeBron Mix

via The Dieline
Sprite collaborates with famed basketball star LeBron James to reintroduce a one of a kind Sprite mix. By combining cherry and orange, a new flavor was born alongside some brand-new bottle packaging. Sprite's classic green-tinted bottle is draped in red with custom type and LeBron's initials in the background. Finally, Crown iconography and dashes of gold symbolize the superstar's most popular nickname — "King James."

Sprite Taps Wieden & Kennedy for Creative Duties

via AdAge

Wieden & Kennedy's New York office is picking up creative duties for Sprite, Ad Age has learned.

Sprite had been working with Translation, a piece of business won in September 2013. Prior to that Leo Burnett handled creative, but Sprite has worked with a number of other agencies -- BBH and Johannes Leonardo, for instance -- over the years.

According to people familiar with the matter, the pitch, which was conducted without a consultant, came down to Wieden and Interpublic's R/GA. Both agencies declined to comment. A representative for Sprite also declined to comment.

For Wieden, the Sprite work is an addition to its Coca-Cola portfolio, as the brand handles Coke as well as Powerade. It's also the latest win in a stream of account activity for the indie agency. In late March, the same month it parted ways with Weight Watchers, Wieden & Kennedy's Portland, Ore., office made its way onto theGeneral Mills roster by picking up creative for Yoplait. Wieden in February picked up the KFC account without a review, just a couple weeks after Verizon enlisted the shop for brand and strategy work.

Coca-Cola Co. had also been recently looking into a potential digital agency change for Sprite, according to people familiar with the matter. Meanwhile, sibling brand Coke in March reached out to 10 agencies, including Wieden & Kennedy, to pitch ideas for its next global campaign.

Translation last fall created a Sprite ad (above) starring LeBron James about the return to his hometown of Akron, Ohio, to play for the Cleveland Cavaliers, the team on which he began his career.

Coca-Cola spends relatively little on Sprite compared to other brands like Diet Coke and Coke. In 2014, the company spent about $13.6 million on U.S. measured media, according to Kantar Media, though that is up from $7.1 million in 2013. According to Ad Age DataCenter's analysis of Kantar figures, Coke spent about $202.1 million in 2013 on U.S. measured media.

Sprite Brings Back LeBron's Mix

via CSPnet

New name, packaging announce LTO's return

ATLANTA -- Coca-Cola Co. has brought back Sprite 6 Mix by LeBron James with a new name a new packaging.

The NBA superstar's limited-edition Sprite flavor has evolved into Sprite LeBron’s Mix.

Formulated in collaboration with James and first introduced in 2014, the LTO combines the refreshing taste of traditional Sprite with a splash of natural cherry and orange flavors. The new packaging features a bold red color base with James' initials in the background. Crown iconography and dashes of gold symbolize the NBA star's most popular nickname: King James.

“Since Sprite began its relationship with LeBron in 2003, we have worked together with the goal of creating fan experiences no other brand can offer,” said Kimberly Paige, vice president, Sprite Brands and Flavors, Coca-Cola North America. “Sprite LeBron's Mix is a true reflection of our mutual desire to constantly innovate and connect with fans in authentic and original ways."

Sprite LeBron’s Mix is now available in 20-oz. and 2-liter bottles, as well as 16-oz. cans, in convenience retail, value and mass retail locations nationwide.

"This collaboration with Sprite was all about showing gratitude to my fans by sharing one of my personal favorites, Sprite with cherry and orange,” said James. "I’m excited to continue my partnership with Sprite and bring it back this year, because sometimes things are even better the second time around."