Honest Tea Adds Watermelon Lemonade to “Summer Refreshers” Line

via Bevnet

(Bethesda, Md.)—April 22, 2015—Honest Tea is excited to announce the addition of Watermelon Lemonade to its, organic “Summer Refresher” lineup. Watermelon Lemonade joins Original Lemonade, Mango Lemonade, Mint Limeade and Half & Half Lemonade & Tea exclusively at Whole Foods Market® locations starting May 2015.  The Summer Refreshers are sweetened with Fair Trade Certified™ sugar and are 70 calories per 8 fl. oz. serving.

“Watermelon is the most consumed melon in the U.S.*, so we knew it would be the perfect addition to our Summer Refresher line,” said co-founder and TeaEO Seth Goldman.   “The notes of ripe watermelon, and even a hint of rind, make our Watermelon Lemonade ideal for any picnic, party or playground.”

Honest Tea’s sugar purchases for the Summer Refresher line will benefit fair trade sugar farmers in Paraguay. The fair trade premiums help pay for community development projects chosen by farmers such as farming equipment, healthcare infrastructure, schools , and more.  Honest Tea was the first company to bring to market a Fair Trade Certified bottled tea in 2003 and in 2011 transitioned all of its teas to fair trade certification.

“Honest Tea shares our values and passion for high quality, responsibly-sourced ingredients, so partnering with them to develop the Summer Refreshers – from concept to trial to label and production – was a natural fit,” said Dwight Richmond, global grocery purchasing coordinator for Whole Foods Market. “We’re excited to offer our shoppers a brand new line of lemonades and teas made with both fair trade tea and fair trade sugar, so they can feel even better about enjoying their favorite summer flavors.”

Honest Tea’s limited-edition Summer Refreshers, which first debuted last summer, will be available in 32 fl. oz. glass bottles through the summer for $2.49 per bottle.

Sprite® Bids Farewell to Summer and Welcomes the Holidays with a Berry Favorite

via MarketWatch

With summer ending and the beginning of the holiday season around the corner, Sprite is setting the mood by spreading some “berry” cheer. Back by popular demand, Sprite Cranberry and Sprite Cranberry Zero™ return to offer fans a burst of delicious cranberry flavor for the holidays.

Sprite Cranberry and Sprite Cranberry Zero launched last year for a limited time—offering a refreshing blend of traditional Sprite and a splash of sweet and tart cranberry notes. The tasty flavor and its zero calorie formula are back to sprinkle a little berry goodness during those special end-of-summer moments and upcoming holiday festivities.

“We listened to our fans and their desire to add cranberry flavor to Sprite. That lead to the 2013 launch of Sprite Cranberry, our first flavor innovation since 2005,” said Kimberly Paige, Associate Vice President, Sprite Brands, Coca-Cola North America. “Once again, we’re rolling out the popular, crisp, clear, berry flavored taste in time for those special holiday celebrations.”

Available in late September, the limited edition flavor will appear on store shelves through the end of the year. Sprite Cranberry and Sprite Cranberry Zero will be available in Fridge Packs (12-ounce cans), 2-liter bottles and 20-ounce bottles (Sprite Cranberry only). The popular flavor will be sold in supermarkets, mass merchandisers, convenience and drug stores nationwide. More information will be available on www.Sprite.com andwww.Facebook.com/Sprite.