Pepsi Max - Diner

·         Name of Company/Competitor: Pepsi Max

·         Name of Campaign/Spot: Diner

·         Date Launched:7/17/2010

·         Description: Pepsi Max and a Coke Zero delivery men are both sitting at a diner. They try to be friends and the Pepsi Max delivery man lets the Coke Zero guy try his soda. Pepsi Max guy records the moment and puts it on YouTube. They begin fighting.

·         Media Details: TV

Coca-Cola - Finals

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Finals

·         Date Launched:6/30/2010

·         Description: The story of a college student who falls asleep studying for his history exam and is about to miss it. Suddenly, the 2-D characters from his textbook come to life and attempt to wake him. These historical figures hatch a plan and open the Coke sitting on his desk. The 'psshht' of the Coca-Cola wakes him. The student takes a drink, is refreshed and energized, and heads out the door to the exam.    

·         Media Details: TV

Pepsi - 4th of July Wordplay

·         Name of Company/Competitor: Pepsi

·         Name of Campaign/Spot: 4th of July Wordplay

·         Date Launched: 6/29/2010

·         Description: Pepsi celebrates the 4th of July with a wordplay fireworks display and reminds consumers that every Pepsi bought, helps the Pepsi Refresh Project.

·         Media Details: TV

Mountain Dew - Green Label Art: Shop Series

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: Green Label Art: Shop Series

·         Date Launched: 6/23/2010

·         Description: Skater boarding across town talking about being inspired. Mt. Dew just designed a brand new can for Mountain Dew and inspired 35 shops across the country to create their own.  Only one can will hit stores nationwide.Greenlabel.com

·         Media Details: TV

Coca-Cola - Quest

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Quest

·         Date Launched:6/4/2010

·         Description: An animated 12ish boy plays soccer.  This is the story of a boy who didn't know how to celebrate, so he set off on a quest to find his own celebration.  He flys like a plane and fights against robots.  Robotic soccer players appear.  He finds a coke and smiles. Coke was a heavy sponsor for the World Cup.

·         Media Details:TV

Lipton Tea - Inspiration

·         Name of Company/Competitor: Lipton Tea

·         Name of Campaign/Spot: Inspiration

·         Date Launched: 5/4/2010

·         Description: Shows a composer and the orchestra coming together in his head. It visually captures the creative process as he struggles to place the orchestra for the song. Suddenly, after having a sip of Lipton Tea, the music comes together. 'Tea Sharpens the Mind". 

·         Media Details: TV

Mountain Dew - DEWmocracy

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: DEWmocracy

·         Date Launched: 4/21/2010

·         Description: The commercial compiles a compilation of fan made videos by those who helped create the three new flavors for Mountain Dew. There is a call to action for fans of the beverage to vote online for one of these new flavors to be sold.

·         Media Details: TV

Pepsi - Do Some Good

·         Name of Company/Competitor: Pepsi

·         Name of Campaign/Spot: Do Some Good

·         Date Launched: 4/15/2010

·         Description: The Pepsi Refresh Project encouraged others to get involved in their own community by making suggestions and volunteering for projects that united efforts to help others.

·         Media Details: Print, Billboard

Pepsi - Every Pepsi Refreshes the World

·         Name of Company/Competitor: Pepsi

·         Name of Campaign/Spot: Every Pepsi Refreshes the World

·         Date Launched:4/10/2010

·         Description: Pepsi drinkers and idealists around the world will put their passion projects online in hopes of having it voted on enough to get the project funded by Pepsi. These projects range from Health & Fitness, Arts & Culture, Food & Shelter, The Planet, Neighborhoods, and Education.

·         Media Details: Print

Pepsi - Every Pepsi Refreshes the World

·         Name of Company/Competitor: Pepsi

·         Name of Campaign/Spot: Every Pepsi Refreshes the World

·         Date Launched: 4/10/2010

·         Description: Men and Women of various nationalities, in their early 20's, share their ideas. With this split screen coming together for form images, Pepsi shows how everyone can come together and join the revolution. Millions of dollars are being given away for ideas that move the world forward.

·         Media Details: Experiential, TV, YouTube Channel