Saturday, January 15, 2011

Exclusive: Foursquare's New Partnership With PepsiCo Takes Focus Off of Places

Foursquare, the New York-based geo-location service will introduce a rewards platform built on top of Safeway's existing loyalty program. The platform enables users to link their Safewayloyalty accounts to Foursquare, and earn rewards from check-ins. It is designed to be scalable, which means any other national retailer--perhaps even Walmart--could link its existing loyalty program to Foursquare.

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