Friday, January 14, 2011

Hawaiian Punch trims calories and updates its mascot

Dr Pepper Snapple Group, which owns Hawaiian Punch, is adding Splenda to cut the drink’s calories by 25% and updating its walking punch-bowl mascot, Punchy. Starting in February, Punchy will have a computer-generated 3-D surfer look, as the company seeks to build on volume gains of 14% in 2009 and 7% in the first nine months of 2010.

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