After dialing back its presence in the Super Bowl last year, when it bought just four spots and used them all on Doritos, PepsiCo is coming back to the big game in a big way this year. In addition to the six spots already promised to Pepsi Max and Doritos for this year’s “Crash the Super Bowl” contest, Ad Age has learned that the company has a seventh spot in the mix.
Brisk, a product of the Pepsi Lipton Tea Partnership, has been growing rapidly. According to Beverage Digest, the line grew its share by 4 points to 14% of the ready-to-drink tea market in the first nine months of 2010. Volume was up nearly 60% during the same period. Growth has been driven by packaging innovation, including a 1-liter PET bottle. Brisk competes with brands including Arizona, Snapple and Nestea.
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Brisk, a product of the Pepsi Lipton Tea Partnership, has been growing rapidly. According to Beverage Digest, the line grew its share by 4 points to 14% of the ready-to-drink tea market in the first nine months of 2010. Volume was up nearly 60% during the same period. Growth has been driven by packaging innovation, including a 1-liter PET bottle. Brisk competes with brands including Arizona, Snapple and Nestea.
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