Lipton Brisk Iced Tea - Extremely Brisk Story

·         Name of Company/Competitor: Lipton Brisk Iced Tea

·         Name of Campaign/Spot: Extremely Brisk Story

·         Date Launched:1/6/2011

·         Description: An extremely Brisk story. Users can log on and tell their unique Brisk Story. Weekly prizes for different subjects that are introduced each week.

·         Media Details: Online, Facebook