Thursday, April 21, 2011

The Amazingly True Tale of the Old Spice Campaign

Wieden + Kennedy was named the 25th most innovative company of the world by Fast Company for their notoriously viral Old Spice campaign with Isaiah Mustafa. Rather than sticking to the usual :30 TV commercial, Weiden + Kennedy opted for making 200 online videos in 2 days. Seeing how successful an online ad can become, other companies are looking to do the same. 



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