Monday, April 4, 2011

Fuze to Launch First TV Campaign

Juice Brand Fuze is looking for it's next stage of growth through their first TV campaign. After being acquired in 2007 by Coca-Cola, they have received a steady increase in sales. However, Fuze is now looking to gain a higher percentage in market share with their new "It's Better When You Mix Things Up" Campaign. The campaign is a result of quantitative research which determined that their demographic enjoys mixing a variety of music, food, and wellness.This new campaign is a huge step by Fuze who is looking to solidify it's stance as a everyday choice within the 18-34 year old demographic.

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