Wednesday, April 20, 2011

Retailers See Double-digit Growth in Bottled Tea

Convenient store owners are claiming that Ready-to-drink (RTD) tea has been and will continue being their fastest growing beverage category in 2011. They argue that their customers are choosing bottled tea over bottled water and carbonated soft drinks because they perceive bottled teas to be healthier and reasonably priced. To further prove his point, the owner of Plaid Pantries, described how their quarterly two for $3 deals on Snapple bottles consistently result in a blow out of the store. 

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