As media evolves to new heights, it is becoming more difficult to gain consumer attention. Interactive videos are now the new frontier of engaging the consumer while projecting a message. The Range Rover Evoque utilizes this method in their new film entitled Being Henry. The film is an Action/Love/Fantasy/Comedy/Adventure about the choices we make in life. Henry is used as a vessel for our own choices. With nine different story lines and 32 potential endings, the film has many different possibilities. We join Henry during a normal, mundane day that transforms into an escalating story of wild proportions. The film's theme of 'choices' embodies the wide variety of options available for the Range Rover Evoque. In the end, the viewer’s choices translate to their perfect type of Evoque.
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