Budweiser Reinvents Soccer With PoolBall

Ogilvy Argentina addressed a problem, soccer fanaticism was not conducive to nightlife settings. Therefore, Ogilvy decided to transform the setting by introducing a new sport, 'Poolball'. This interactive game has the same rules as Pool, however, it uses soccer balls and feet instead of pool balls and cues. Poolball allows fans to combine their love of soccer and relaxing at a bar with a unique Budweiser twist. Watch the demonstration and see how this innovative experience became and instant success.  

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